Eye For Magic

Imagine Create Entertain

“Art is a lie that makes us realize the truth.”

Pablo Picasso

ABOUT

Shantanu, a design graduate from National Institute of Design has been making advertising films over sixteen long years. He has made more than five hundred commercial across brands and agencies. His films have picked up 30 Indian advertising awards,15 international awards, including Cannes, New York Ad fest, London Ad fest and Asian Cannes. He recently directed the much acclaimed Hindi feature film ‘Mission Majnu’.

LOVED ACROSS THE WORLD

Shantanu’s debut feature film,Mission Majnu – took off straightaway trending at no 1 position in 12 countries in its first ten days. It became the 2nd most viewed film in the world on Netflix with an IMBD rating of 7.9.

INSPIRATIONS

SATYAJIT RAY

Satyajit Ray was one of the main influence on Shantanu . Ray’s talent in different areas of art is something that inspired him. As a teenager he got to work with the master as an apprentice.

WORLD CINEMA

During the growing up years in Kolkata, India, Shantanu got the exposure of world cinema. Vittorio De Sica, Kurosawa, Hitchcock. Majid Majidi, Tarantino and Giuseppe Tornatore’s film opened up the world of cinema for him.

ANIMATION

Animation was one of the things Shantanu fell in love with very early. Those days it was only Disney that was available. As he grew up 3D animation came to its full potential. Here are few moments from some animation movies that still invokes the feeling of wonder.

WORK

ACTING

Shantanu had acted in numerous films as a child actor including Satyajit Ray’s Iconic detective film ‘Golden Fortress’.

TV COMMERCIAL

Shantanu has directed numerous award winning TV commercials, here are some of his films.

ILLUSTRATION

Shantanu has a knack for drawing and illustration. In his student days he had a short stint at India’s one of the leading children comics magazine. He still does illustration jobs if he finds an interesting project .

ANIMATION

Shantanu’s enjoyes directing animation films because of his keen interest in the medium. Here are some of his animation TVCs.

ANIMATING PAINTINGS

Shantanu created these two animation films based on sketches of RK Laxman and paintings of Jamini Roy.

SCREENPLAYS

Shantanu have written two feature length screenplays. One for international market and one for India. Here are two sample scenes from these two screenplays.

AWARD

Shantanu had won around 30 national level awards and twelve international awards/Nominations. This includes Cannes, New York, London, Asian cannes, Malaysian international awards.

TESTIMONIAL

Agnello Dias , Chairman & Cofounder of Taproot India

“Working with Shantanu and his team at Illumination, I have always been struck by the amount of dedication and passion he shows toward every assignment. And then, when you add his innate creative talent to that kind of hard work, it always leaves me walking out happy for having made the decision to go with him. Shantanu personally, has a beautiful eye for characters in cinema and that always helps when the agency has a critical brief to deliver on”

Prateek Bhardwaj, Joint National Creative Director, McCann, India

“Shantanu is the aesthetic conscience in the ad film process, forever fighting for the nicer thing to do. Thank you, Shantanu, for guilt-tripping us into making better films. More power to your voice.”

Amitabha Lahiri , CEO Mash/Percept India

“He has made numerous films for me for numerous clients & categories. And we have climbed many a mountain in each other’s company. Be it a demanding client or be it an extremely challenging script or a tight deadline. I must admit that I have thoroughly enjoyed all these mountaineering joy rides alongside Shantanu. Our advertising God apparently lives in the temple of Details & Depth. And Shantanu seems to the Principal Priest of this temple. His painstaking attention to intricate detailing and his insatiable appetite for adding depth in the areas of ideations have always left me virtually breathless !! No wonder, therefore, that in an industry that is infested with high mortality rate, Shantanu has been able to stand tall withstanding the test of time. Good luck to him. God Bless…”

MEDIA COVERAGE

Many Indian magazines had written about Shantanu on different topics. Here are some of them.

CONTACT

1 B Mayfair , S V Road , Bandra West Mumbai 400050

shantanubaagchi@gmail.com

+91 022 26558854